i) Specific: An objective should focus on a specific issue and not on wide ranging issues that are ambiguous.

ii) Measurable: The objective must a have a basis of measurement to ensure consistency. This will enable the organization to determine whether it is making progress or not.

iii) Achievable/Attainable: The organization must ensure that the targets set are within its means.

iv) Realistic. The objective set must be realistic in terms of comparison within and outside the organization.

v) Time bound: The objective must have a deadline within which the target set is achieved.