Nov 2018 Q6 b.
A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.
Required:
Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)