Nov 2015 Q1 a.
Before an organisation can begin strategy formulation, there is the need to scan the external environment to identify possible opportunities and threats and its internal environment for strengths and weakness.
Explain the following:
a) Environmental scanning. (3 marks)
View Solution
Environmental Scanning is the monitoring, evaluation, and dissemination of information from the internal and external environments to key people within the organisation. This information relates to the factors which can have effects on the operations of the firm.