May 2018 Q2 a.
Diligence Research Ltd, a research and advocacy company has undertaken an attitude survey of recent buyers of particular brands of cars in Ghana. As part of this study, recent buyers of Japan cars and recent buyers of German cars were asked to agree or to disagree with a number of statements. They were asked to choose only one out of the four options and indicate whether they agree or disagree. One of the summary tables from the survey is shown below.
. Agree Disagree
Japan cars are:
Easy to get serviced 65 35
Economical 81 19
Reliable 76 24
Comfortable 69 31
German cars are:
Easy to get serviced 32 68
Economical 61 39
Reliable 74 26
Comfortable 85 15
Required:
Analyse the above data highlighting the most significant features of these data. Illustrate your analysis with tables. (10 marks)
View Solution
- For buyers of Japan Cars, they are of the view that it is economical and reliable whereas for German Cars they are of the view that it is comfortable and reliable.
- For buyers of Japan Cars, they are of the view that it is not easy to get serviced and comfortable whereas for German Cars they are of the view that it is not easy to get serviced and economical.
- Buyers of cars who care much about reliability and comfortability would opt for German Cars whereas buyers who care much about economy and reliability would opt for Japan Cars.
- Those who look for reliability in buying a vehicle would be in a dilemma as to which vehicle to purchase.
- Those who are looking for an easy to get serviced vehicle would opt for a Japan vehicle.
- There is no significant differences between the numbers who opted for each of the options given for the Japan Vehicles. The same cannot however be said about the German Cars. A significant number choose comfortability and disagreed on easy to get serviced.